If you're a small business owner, pop up events are an excellent way to generate more leads. They're also great for getting the word out about your product or service. However, one of the most important aspects of this type of event is capturing leads so that you can follow-up with them later and convert them into paying customers!
You don't need complicated software or expensive tools - all you need is a browser and internet connection! Create beautiful forms in minutes without having to install anything on your computer. And if you're not sure what questions to ask, we've got some suggestions for you! Just click "add question" and type away. Your responses will be automatically saved as soon as they come in so there's no risk of losing them if the internet goes down at your event site! So first we have to get them to stop by your booth.
The best way to get people's attention is to offer them something for free. People are more likely to stop and take a look if they don't have to put any money out in order to do so. This is especially true when you're talking about food samples at an event, which can be seen as just another food truck event.
You can also offer product or service samples at the event. This can be in the form of an actual sample that you give people, but it could also just be something as simple as handing out brochures with examples of your work, product or contact information printed on them.
Another great way to get people's attention is by offering a prize drawing. This doesn't have to be anything expensive or extravagant, but it should still be something that will appeal to your target market and show you're willing to give back in some way. It could also just be an entry into a drawing for something like a $25 gift card. It's important to keep in mind that this is offered as a prize for stopping by the table, not just because they're buying something from you or someone else at the event.
Now that they have stopped we need to take advantage of those precious few minutes and Capture that lead!
Google Forms is a great way to gather leads from the event. You can easily create a Google Form before the event, you can even brand it! Attendees enter their emails to be entered into a drawing, or receive their discount and then you have access to their contact information in a spreadsheet. After the event you can send them an email to follow up or just upload the spreadsheet into your email marketing platform like Mailchimp.
It can seem complicated, but in reality it's not. If you're looking for a quick and easy way to capture leads at your next pop up event, these are just some ideas that might work well for you!
Email marketing can also be a bit overwhelming but with the right template designs and strategy this can become an integral part of your marketing strategy. Book a call today & let's chat about how Chula Social can help you reach your goals.
