What is content marketing? Put simply, it is the creation, promotion, and distribution of your brand. If you specialize in drawing tutorials, an Instagram reel might suit your needs better, as opposed to a blog post. Let us introduce you to many new avenues to share your content online and how content marketing helps small businesses.
The goal of content marketing is to build a loyal following who will return to your site over and over again eventually converting to a sale or a possible lead. Content marketing also helps you engage with your audience in new ways by sharing information about things they may be interested in rather than directly selling them something.
Get Your Name Out There
Content marketing can help build trust, generate leads and establish a strong reputation. First off, if someone shares your article on social media or in an email with their friends and family, they are essentially saying “this company has great products/services.” This can be the best form of advertising, word-of-mouth!
Additionally, when other websites find your content valuable, they will link to it on their website. These backlinks, as they are called, provide a “like” or endorsement of your content—helping others to feel confident about doing business with you too.
It's Cost-Effective
Content marketing helps small businesses by increasing their website traffic, brand awareness, and SEO ranking. The more relevant content you create for your target audience the more chances you have of converting them into customers. You can produce the content yourself if you have the capacity or you can source it from freelance professionals or marketing agencies who provide content creation services.
You might want to hire a professional agency to help manage your content strategy. Alternatively, you can do it yourself by creating shareable and engaging content that will drive traffic back to your site.
Content marketing can be done in several ways:
Written blogs posts
Reports
YouTube channel video series
Podcasts
Infographics
Social Media Posts
Instagram or Facebook Live
TikTok Video
Market Your Business Using Social Media
With growing numbers of people using social media, it's an excellent way for companies to market themselves and increase their brand recognition.
When you create and share content on social media, you give potential customers a chance to interact with your company and a reason to visit your website. You also get to know them better by viewing their activity on each social media channel. This can help you understand what they like and how best to reach them with additional content that might interest them.
Strategic content marketing is so essential for your business because it helps create a relationship with the audience you are trying to reach. It creates loyal customers and helps your brand become easily recognizable. You’ll want to begin by creating a clear aesthetic for your brand online, and with our help, this can be easily achieved! We’ll help you discover the right colors and graphic designs for a unique style to share with your growing audience. Next, we’ll help you develop a strategy, set goals, and stay consistent with your content marketing including what to post, how often, and where your posts will perform best; all the while staying true to you, and the vision for your company. It can be difficult to balance all areas of your business, so why not leave it to us to strengthen your footprint and your brand across the digital market.
