Social media has become a staple for many people. Whether you are an entrepreneur or social media marketer, social media is the perfect way to reach out to your audience and showcase who you are as a person. The design work that goes into social media marketing can be tricky at times, but these 5 tips will help get you started on your journey to stand out social media posts!
#1 Create social media graphics that stand out. As social media content becomes more and more cluttered, you really need to think about how your social posts will be seen by the viewer. Real life pictures are the best social media graphics because they provide a sense of realism or as we say in Houston, Be Trill! You don't always have to design elaborate posts when creating social media content. Simple social posts could be more successful because it is less clutter for the viewer to weed through, and there can also be a greater chance of your post being shared!
#2 Use fonts creatively. Fonts play an important role in any design work; however, they have even more of an impact on social media posts. The font you choose can make or break your social post! Using at least 2 fonts, one fun or quirky font and another more professional looking font. Play around with it to see which ones work for your social media content. Making sure your design can be read is one of the most important factors you have to consider.
#3 Share information that is relevant and valuable to the viewer. Information shared in social media must be interesting, so it’s a good idea to share whatever may interest them most - whether it's their favorite hobby or something they are struggling with. Think about the posts you share. Are they all about what you want, or are you catering to the needs of your audience?
#4 Be social. When crafting social posts, it's a good idea to be interactive with your audience! Ask questions, reply to comments, and share your followers' posts.
Think about your followers, what are their needs? What are their interests? What do they share the most? These questions will lead you to a social media content strategy that is sure to be successful.
Have fun with it!
#5 Use your resources. When you have to create a design for social media, there are many programs that can make your job easier. For example Canva is an online graphics program that allows you to upload images and easily customize designs. You can even start with one of their pre-made social media templates. It's an easy way to design social posts that stand out!
Social media is the perfect way to make an impact on your audience! These five tips are just a few of many ways you can stand out with social media design work and content.
Pro Tip: Include social media hashtags and location tags. This is a great way to increase engagement since you are showcasing your post to the right group of people with similar interests.
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